Pirra studied fine arts and specialised in cinema. Immediately afterwards, he started working as a production designer, something he has been doing until today. He combines this with his own personal projects, which he develops through photography, moving images and writing.
“I remember as a student thinking that it would be much better to place someone or something in a scene, lighting it and then photographing it, rather than painting it on a canvas.
This simple concept led me to create images that could show and explain unseen places, ideas, characters and emotions. Sometimes these images are taken from reality, sometimes they are created by manipulating it. I mainly shoot analogue, and often with multiple exposures on the same negative. I develop the images myself and edit them later, either physically, digitally or both. The final image is what’s important. Whatever it takes to achieve it.”